A graphic designer is a professional who creates visual concepts, by hand or using computer software, to convey messages and ideas. They combine art and technology to communicate information through images and layouts, which can be seen in various forms such as advertisements, websites, magazines, packaging, and product design. Graphic designers work with both text and image to create visually appealing designs that grab the attention of consumers and effectively convey a message. They often collaborate with art directors, copywriters, and other creative professionals to produce high-quality work for their clients.